What are the carriers/OS for mobile phones?
[ Featured Phone ]
･i-mode･EZweb･softbank
[ Mobile Phone ]
iOS･Android･Windows Phone
The advertisements could target by OS and carriers.
2-1
What ad formats are there?
[ Featured Phone ]
Text ads and image ads
[ Mobile phone･Desktop ]
Banner creatives, native ads, and video ads
2-2
What are the criteria for each ad formats?
■Featured Phone
[ Text Ads ]
Title: 12 double-byte characters (24 one-bit characters) Paragraph: 16 double-byte characters（32 one-bit characters）by 2 lines
You can use most of general symbols. Emoticons unique to carrier setting cannot be used.
[ Banner Creatives ]
Sizes：192*53～220*106 (Width*Hight)
Data size：24KB or less
File format：GIF(animation GIF: Up to 15secs), JPEG, PNG
■Smart Phone
[ Creative Banners ]
Size：320×50(640×100)/320×100(640×200)/300×250(600×500)
* High resolution size acceptable
* Can be distrubuted to web and webview apps
Data size：200KB or less
Format：GIF, JPEG, PNG * Animation GIF is acceptable, but no transparent banner
* High resolution size acceptable
* Can be distrubuted to web and webview apps
[ Icon Ad ]
Size：Standard：57×57 High resolution：114×114
Data size：100KB or less
Format：GIF, JPEG, PNG
* Animation GIF is acceptable
* No tranparent image but round corners can be transparent.
<Note>
･A banner with standard size and text are required for Icon Ad.
･The text could be deleted in some cases.
･Only available on Andriod OS
[ Wall Ad ]
Size：
Icon bannar (Standard：57×57 High resolution：114×114)
/Medium Rectangle (Standard：300×250 High resolution：600×500)
Data size：
Icon banner (Standard:50KB or less 100KB or less High resolution：100KB or less)
/Medium Rectangle (Standard：100KB or less High resolution：200KB or less)
Format：GIF, JPEG * Animation GIF is acceptable
<Note>
Only available on Andriod OS
[ Interstitial Ads ]
Size：Standard：300×250 High resolution：600×500
Data size：Standard: 100KB or less (High resolution: 200KB or less)
Format：GIF, JPEG, PNG * Animation GIF is acceptable
[ Text Pop-up Ads ]
Size：Displayed by OS reliant native log
[ Native Ads ]
<Image>
Size: Native (114×114) Native Wide (600×360) * No round corners, no transparent, no frames
Data size：Native(100KB or less) Native Wide(200KB or less)
File Format：GIF, JPEG, PNG * Animation GIF is not acceptable
<Text>
Title: 12 double-byte characters (24 one-bit characters) Paragraph: 35 double-byte characters（70 one-bit characters）
[ Video Ads ]
<Video Part>
Size：Horizontal video; 600×338 or more is recommended (Ratio; 16:9) Vertical video; 338×600 or more is recommended (Ratio; 9:17)
File Format:MP4 is recommended（WMV and FLV are also acceptable)
Data size: No limitation
Duration: 30 secs or less (15 secs or less is recommended)
<Static Part>
Size：Width 300×81／Length 160×250
Data size：100KB or less
File format：GIF、JPEG、PNG
■Desktop･Tablet
[ Banner Creatives ]
Size：banner (468x60) Big banner (728x90) Skyscraper (120x600) Wide Scraper (160x600)
Square (small)(200x200) Square (250x250) Rectangle (300x250) Rectangle (big)(336x280) Half page （300×600）
Data size：100KB or less File Format：GIF、JPEG、PNG * Animation GIF within 15secs／Looping up to 3 times
[ Native Ads ]
<Image>
Size：Native(57×57) Native Wide (300×225) * No round corners, no tranparent image, no frames
Data size：100KB or less
File Format：GIF、JPEG、PNG * Animation GIF is not acceptable
<Text>
Tite: 12 double-byte characters (24 one-bit characters) Paragraph: 35 double-byte characters（70 one-bit characters）
[ Recommendation Ads ]
Size：banner (468x60) Big banner (728x90) Skyscraper (120x600) Wide Skyscraper (160x600)
Square (small)(200x200) Square (250x250) Rectangle (300x250) Rectangle (big)(336x280) Half Page（300×600）
Format：HTML
[ Video Ads ]
<Video Part>
Size：Horizontal video; 600×338 or more is recommended (Ratio; 16:9) Vertical video; 338×600 or more is recommended (Ratio; 9:17)
File Format:MP4 is recommended（WMV and FLV are also acceptable)
Data size: No limitation
Duration: 30 secs or less (15 secs or less is recommended)
<Static Part>
Size：
Rectangle (300x250)
Half Page（300×600）
Wide Skyscraper (160x600)
Data size：100KB or less
File format：GIF、JPEG、PNG
2-3
Why the ads are not displayed?
Please make sure;
･If the creatives are approved by i-mobile
･If the budget is set
･If the key words are set (Featured phone only)
･If the category is chosen (Smart Phone･ＰＣ)
･If the campaign end date is set on the past date
If all listed above is clear, your CPC set is lower compared to other advertisers who are bidding to the same publishers.
Please check the delivery destinations and adjust CPC accordingly.
For other options, please add new creatives that improves the CTR, other sets of keyword, or add different categories.
2-5
Is there a way to limit the promotion fee?
The limit could be set by; Daily budget, Monthly Budget, or Overall Budget
2-6
What are the upper limit and lower limit for CPC?
[ Featured Phone ]
5-200 JPY
[ Smart phone･Desktop ]
15-200 JPY
2-7
What's the conversion tracking functionality?
conversion tracking functionality is the functionality where you can track the conversion number (acquisition number) occurred from i-mobile ads.
When th conversion is tracked, the effect of ads can be measured.
2-8
How do I obtain the conversion tracking tag?
1．Login to the dashboard
2．In the Campaign tab, click on conversion button.
（* If its Smart Phone/Desktop, click on site or conversion）
3．Select the conversion tracking method and save the update.
4．Copy the tag and paste it on the page where you track acquisition and upload the page to the server.
* If it's manual tag, the whole process from clicking the ad and page transfer to conversion occuring page session ID should be managed by the client side.
5．Test conversion on the conversion tag testing page.
2-9
Can we track convertion with Rentalcart?
It depends on the cart. Ask the cart providers for the detail.
PRECS can track i-mobile convertion in all devices.
｢
PRECS ｣
2-10
How to increase the exposure of the ads?
The order of ad displaying priority is based on CTRxCPC
sites that has higher rate get displayed more, so by raising CPC rate or submitting new creatives
and increase CTR, exposure will have potential to increase.
2-11
How can I decide a bidding price? （Featured phone only）
The lowest bidding price depends on media categories.
･Entertainments (such as e-book, Fortune-telling, Ringtone and Game): from 5 JPY
･Genaral(such as E-Commerce, Prize and SNS): from 7 JPY
･R-18(such as gambling, online dating and Finance): from 12 JPY
2-12
What should I do to raise CTR?
Statistically speaking, the long-term displaying of the same creative sets lower CTR, so observing the numbers,
we would recommend to change the ads twice a week.
2-13
What is delivery boosting?
Delivery boosting is the function where CPC change is done per site.
Ad delivery volume could be changed according to ad effect.
You could change the volume of ad delivery volume by fixing CPC per site.
（* With mobile phone and desktop, CPC could be changed per ad spots）
2-14
Is retargeting delivery possible?
Retargeting is possible only with mobile phone, desktop traffic.
After login in dashboard, click on 'site' tab 'retargeting tag' and create retargeting tag.
paste the tag on the place where you would like and upload the page on the server.
After that, click on 'campaign' tab and click on 'retargeting' button and set retargeting.
* The delivery volume fluctuate based on retargeting tag.
2-15
I would like to use automatic optimization.
Click on 'campaign' tab and then on 'campaign name'
then set 'CPC automatic bidding' inside campaign detailed information.
* If you are using automatic optimization, conversion tag should be set.
2-16